The Etios will probably be launched later this year, the company said, featuring suspension designed for bad roads and a price—so far undisclosed—that will attract middle class families and professionals.
“It’s not a copy of a Japanese or European model,” said Kazuo Okamoto, vice chairman of Toyota, at the presentation.
“Etios is newly developed for customers in India,” Okamoto said.
Toyota Kirloskar Motor (TKM) will manufacture about 70,000 units of the Etios per annum, to begin with, and will aim for a 10% market share in the Indian small cars segment by end-2010. Up to 70% of the India-spec Etios’ components will be locally sourced, which will allow Toyota to price the car competitively. While official prices have not been announced, the Etios is expected to cost Rs 4.50-5.50 lakh.
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